We Love Football is a project promoted by Atlético de Madrid to channel all of our actions aimed to build a sport where diversity, inclusion, respect and tolerance are the main characters to inspire society.

We Love Football focus on raising awareness and educating in values to our younger generations, promoting and supporting different initiatives in collaboration with the education community, sport organizations and other stakeholders.

We Love Football faces this challenge with the clear goal of breaking down inequality and all kind of discrimination barriers through sport, as key element of social cohesion, respect and social transfomation.

OUR COMMITMENT

We Love Football that unites all colors, without discrimination.

We Love Football that celebrates diversity, supporting inclusion.

We Love Football that eliminates prejudice, promoting equality.

We Love Football that unites everyone, regardless of their background.

We Love Football that educates in values to the younger generations.

We Love Football that fights discrimination by promoting respect.

We Love Football that builds bridges, connecting hearts.

We Love Football that is without insults from the stands.

We Love Football as a meeting place for all.

We Love Football that is free of violence, no room for bullying.

We Love Football that unites all colors, without discrimination.
We Love Football that celebrates diversity, supporting inclusion.
We Love Football that eliminates prejudice, promoting equality.
We Love Football that unites everyone, regardless of their background.
We Love Football that educates in values to the younger generations.
We Love Football that fights discrimination by promoting respect.
We Love Football that builds bridges, connecting hearts.
We Love Football that is without insults from the stands.
We Love Football as a meeting place for all.
We Love Football that is free of violence, no room for bullying.

for a world without barriers
inclusion

Discover the projects we launched in order to achieve a world where we all fit:

TACKLE BULLYING

A bully, without an environment that protects him, is nothing. We created this project to combat this social scourge that affects thousands of children.

LALIGA GENUINE

Football has room for all kinds of people and that is at the core of our Genuine team. Dozens of boys and girls enjoy playing in our colours.

adapted football

For years we have been working to improve the quality of life of hundreds of children with special needs using football as the main tool.

MIGUEL ÁNGEL GIL
Chief Executive Officer of Atlético de Madrid
WE LOVE FOOTBALL

“Respect and tolerance are fundamental in our society and together we must make them two pillars of football”.

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RESPECT KNOWS
NO COLOR

RACISM

We fight, together with different governmental and civil society organizations, to build together an open and inclusive space in football and society, with the firm commitment of zero tolerance for racism and any kind of discrimination.

together we are better

This season we are starting a series of conferences in schools for young students, where we will address issues such as racism, from a perspective of tolerance and respect for others as a necessary step towards a more inclusive society.

Jugadores de la Academia en una charla

let’s talk about racism

The importance of inclusion and the fight against the scourge of racism will be the key topics of a series of talks for our Academy players. These seminars will contribute to the development of a football career based on the values of integration and diversity.

WE LOVE FOOTBALL

“Our goal is that young people are formed with such important values as education, tolerance and inclusion.”

ENRIQUE CEREZO
Atlético de Madrid President

our stories

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WE LOVE FOOTBALL

“A child who goes to the stadium is not going to boo, he repeats what his father or friends around him do”.

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atlético de madrid

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