ATLETI LAB Open Connect:
Join our global open innovation challenge for companies with disruptive solutions in sustainability, accessibility, and inclusion — partners who can help us drive positive impact and become real agents of change. If you’re ready to help transform sport and society, this is your opportunity to do it alongside Atlético de Madrid and Telefónica.
We count on you!
WHAT DO WE OFFER?
These are the benefits you will enjoy if your project is selected:
PRIZE
The club will provide €10,000 for the launch of the winning project.
COLLABORATION
Work directly with Atlético de Madrid and Telefónica.
EXPOSURE
Implementation of your solution in an elite sports environment.
TIMELINE
Launch
Opening of the application period for interested companies.
Application deadline
Final date for participants to complete their registration.
Winner announcement
The winning project will be announced before the end of the 2025/2026 season.
Implementation
The winning solution will begin implementation during the 2026/2027 season.
Launch
Opening of the application period for interested companies.
Application deadline
Final date for participants to complete their registration.
Winner announcement
The winning project will be announced before the end of the 2025/2026 season.
Implementation
The winning solution will begin implementation during the 2026/2027 season.

